Alan Jernigan is a Business & Marketing Expert energized by an unwavering commitment fitness & bodybuilding. As someone who’s all-in in everything from working out to increasing capital, Jernigan often combines the two worlds of business and bodybuilding in a way that works for him. Here are some of the concepts he brings from fitness into business:
Balance
In business — as well as in bodybuilding — balance is a key system. In order for a desired outcome to be achieved, tensions, forces and ideas must be balanced cohesively. This is true in business in order to navigate complex dilemmas in a way that aligns with a profitable path. In bodybuilding, symmetry is quite literally everything — without balance, the effort goes to waste.
Strength
Both in bodybuilding and business, a leader must demonstrate strength. Not only in action and command, but in simple poise. A bodybuilder must come prepared to a competition with poses that will exhibit the fruits of his/her labor in a way that demonstrates finesse and capability. It’s much the same in business… Only the judges in business aren’t just peers and members of the team, but also the competition!
Flexibility
Flexibility and adaptability are integral in both of these avenues. In the professional world, leveraging strategies through malleability can be a complete game changer. In fitness, flexibility carries both a physical and metaphorical weight. It is important to be adaptable to physical changes, as well as anticipatory of mental hurdles and limitations the body may impose on itself.
Endurance
How long can you go? Pacing yourself is incredibly important in fitness — and perhaps even more so in the marketing/business world! True leadership is exemplary of an individual whose endurance is capable of withstanding and adapting to even the most complex and least anticipated challenges. In fitness, the experience is much the same. Strategy is everything in reaching new heights.
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