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The Best Marketing Isn’t Reaching Millions—It’s Reaching the Right Hundreds

Alan Jernigan · May 15, 2026 · Leave a Comment

alan jernigan - Micro-Communities Are Outperforming Mass Marketing

For years, the north star of marketing was simple: bigger audience, bigger results. More impressions. More reach. More spend. The whole game was about scale, and whoever had the largest megaphone tended to win. That model is quietly breaking down. And the data behind its replacement is hard to argue with. According to Kantar’s 2026 […]

The Death of the Large Marketing Department (And What Replaces It)

Alan Jernigan · March 19, 2026 · Leave a Comment

alan jernigan Big Marketing Teams Are Becoming Obsolete

The sprawling marketing department is becoming a relic. By the time most executives register this shift, the competition will already be running laps around them.  A recent piece in Entrepreneur by marketing veteran Neil Patel put it plainly: AI has stopped being a helpful assistant and started being the engine. It handles research, content production, […]

More Than 100 New Tech Unicorns Emerged in 2025

Alan Jernigan · January 16, 2026 · Leave a Comment

alan jernigan More Than 100 New Tech Unicorns Emerged in 2025

A Defining Year for Startup Growth 2025 marked a major milestone for the global startup ecosystem. According to a recent TechCrunch report, more than 100 tech companies crossed the billion-dollar valuation mark in a single year. That level of growth signals renewed confidence in scalable ideas, strong leadership teams, and platforms built to meet real […]

Sweatpals Raises $12M to Expand Social-Fitness Experiences

Alan Jernigan · November 13, 2025 · Leave a Comment

alan jernigan Sweatpals Raises $12M to Expand Social-Fitness Experiences

A Fitness Startup Redefining Community Sweatpals, a fast-growing social-fitness startup founded in 2022, has secured a $12 million seed round led by Patron, a16z Speedrun, and HartBeat Ventures. The platform is built around one idea: fitness is more engaging when it’s social. According to Business Insider, Sweatpals now reaches more than 1 million monthly users, […]

Crunch Fitness Joins the 2025 Inc. 5000 List

Alan Jernigan · August 15, 2025 · Leave a Comment

alan jernigan fitness business news

When a brand makes the Inc. 5000 list of America’s fastest-growing private companies, it’s worth paying attention. Crunch Fitness, a name well known in the fitness industry, has landed on the 2025 list — and the numbers behind that achievement tell a story of focus, growth, and smart strategy. Over the last three years, Crunch […]

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