For years, the north star of marketing was simple: bigger audience, bigger results. More impressions. More reach. More spend. The whole game was about scale, and whoever had the largest megaphone tended to win. That model is quietly breaking down. And the data behind its replacement is hard to argue with. According to Kantar’s 2026 […]
Marketing
The Death of the Large Marketing Department (And What Replaces It)
The sprawling marketing department is becoming a relic. By the time most executives register this shift, the competition will already be running laps around them. A recent piece in Entrepreneur by marketing veteran Neil Patel put it plainly: AI has stopped being a helpful assistant and started being the engine. It handles research, content production, […]